One of the keys to successful bargain shopping is being aware of the multitude of retailers near you home and work. You can save a lot of money shopping at the same grocery, drug and bigger box retailers every week. By being flexible you expand the savings potential exponentially.
In Orange County we are lucky to have about a gazillion choices. Within five miles of my home there are at least one of each major grocer (and in the case of Ralphs specifically there are at least three). Each of the drug chains has at least two (CVS has closer to five). There is also a Walmart and a Target.
This allows me to take advantage of whichever retailer is offering the best deals (I am really lucky since CVS, Rite Aid, and Walgreens are literally all about two minutes away from each other).
But to many choices leads to confusion especially when it seems like everybody has the same product on sale.
This week it seems like every one has Colgate toothpaste on sale. Some stores are offering better deals than others. Both Stater Brothers (through Tuesday) and Rite Aid (through Thursday) have a 2/3 deal. So a tube is $1.50. So it shouldn’t matter where you buy it right? Wrong. If you buy it at the grocer two will cost $3.00 and tax. But if you buy it at Rite Aid it will cost $3.00 and tax but with a $1.00 +up reward dollar (on two). So it is effectively $2.00 for two.
But with coupons from last Sunday’s paper (8/29/10) you can knock off $0.75. S0 at each store it would cost $2.25 and tax for two. At Rite Aid that would effectively be $1.25. If you are buying two papers, like me, that would further cut the cost in cash to $1.50 or an effective $0.50 for two.
Yet if you run over to Ralphs this week (through 9/5/10) Colgate is $1.00 (with card select varieties). Ralphs doubles coupons up to a total of $1.00. So for the price of tax you can get one, or two, tubes of toothpaste. (If you have more coupons you need to stand in line twice. Only two of the same coupon will be doubled in any single transaction.).
However, Ralphs has a limited set of varieties on sale whereas Rite Aid had almost every type on sale (4.2 oz. to 6.0 oz.). If you are picky Rite Aid is the better choice, especially if you shop there often and have + up dollars from previous purchases. Though if you can manage not to be picky it is basically free at Ralphs.